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Made in Germany


About Us

Founded in 2020, Printess provides leading software for the customization of printed products in web-to-print and e-commerce. As a pioneer in the field of personalization technology Printess is introducing entirely browser-based layout, customization and document generation with ultimate reliability and flawless output accuracy.

Printess software is fully cloud-based and comprises three main components: An industry-standard design tool for the creation of templates, highly user-friendly web customizers for mobile and desktop and professional print workflows. Thanks to this integrated approach users will significantly save design, administration and IT cost and decrease time-to-market.

The solution is offered exclusively as a subscription service with a cost-per-order model. This way Printess frees up its users from the need to purchase software and licenses or implement server infrastructure. At the same time, Printess allows for unlimited scalability to meet any production need at any time. ‍

Printess is 100% Made in Germany

Printess has its headquarters and development based in the Berlin region. Its customers include vendors of personalized print products of all sizes, printers, agencies and corporates in Europe and North America.

Partnerships and integrations are an especially important aspect of Printess ́s business. While the software can be connected to any e-commerce system via APIs, Printess also provides custom integrations for Shopify, Magento, WooCommerce,, Lead-Print and HP Siteflow. Printess is a member of several industry associations.


Christoph Clermont

co-founded the “New Sign” advertising agency and invented image personalization technology. This technology was the basis for DirectSmile which was acquired in 2014.

He invented several new marketing-related technologies for commercial printing companies, including scalable server solutions for image personalization, variable-data printing and cross media marketing.

His passion for excellent UI concepts and two decades of experience in this field makes Printess so powerful but easy to use.

Christoph Clermont

Bastian Kröger

never stops thinking about the best solution since 2008.

His passion and dedication to tackle complex problems leads him to have hobbies that others have as a profession. He has gotten an expert in Neural Networks and statistical analysis, scalable Backends, APIs and can express himself in multiple programming languages on multiple platforms.

The former Lead Software Engineer is responsible for the powerful Printess backends and millions of successful orders. His expertise for complex server- and cloud-based operations is a crucial addition to our founder team.

Bastian Kröger

Christoph Schacht

has a lot of operational and engineering know how up his sleeve. Together with everybody else in the Printess team he is passionate about customer success & happiness. ‍ With his friend Christoph Clermont he co-founded several companies in the IT space. Out of these DirectSmile has won several technology prices and managed to get support by international Partners like HP, Canon and Konica Minolta. ‍ After managing the due diligence and merger with EFI in 2014 Christoph Schacht moved on with Printess. In the founder team he loves to take care of finance, legal aspects and operations.

Christoph Schacht