Exploring Printess through the eyes of Ludovic Martin

Tessa du Plooy

When it comes to Web-to-Print innovation, few voices in the industry carry as much weight as Ludovic Martin. Based in Montpellier, France, Ludovic is a recognised consultant, speaker, and author in the fields of E-commerce, printing, and digital transformation. Through his work with companies and organisations worldwide, he has built a reputation for analysing technologies with a sharp, practical eye, making his opinions both trusted and influential.

Recently, Ludovic published a detailed review of Printess on his blog following his own hands-on experience with the platform. His verdict? Ludovic described Printess as a next-generation Web-to-Print system and noted that the application is very powerful. Coming from someone known for analysing solutions with a critical and detail-focused approach, that’s a noteworthy seal of approval.

When asked which Printess features stood out the most, Ludovic highlighted three in particular: customization options, ease of use for end-users, and workflow automation. In his words, “Providing one designer studio for multiple ranges of products is a challenge that Printess is clearly solving.”

On the subject of template design flexibility, workflow automation, and user experience, Ludovic awarded the highest possible ratings, reflecting his strong impression of these core strengths.” He viewed Printess MAKE as promising in its current form, with significant potential to shine even more once planned enhancements are in place.

One of the biggest advantages he sees in Printess over other solutions is its fine management of layers and the ability to copy and paste files from AI (Adobe Illustrator) as well as importing IDML files from InDesign directly. These capabilities, he explained, can dramatically streamline the design-to-production workflow for E-commerce businesses. “Good technology,” he remarked, summing up why he would recommend Printess to others.

Ludovic’s insights reflect what many in the industry are discovering; Printess is a platform that delivers powerful results today, while actively building toward even greater capabilities tomorrow. With decades of experience advising the print and E-commerce sectors, his perspective carries significant weight.

We are thrilled that industry experts are raving about our product, but we know that seeing is believing. If you’d like to see how Printess can transform the way you sell personalized print, get in touch to book your personalized demo.